Investor DNA — What Cognitive Biases Are Hurting Your Investing?

Most Indian investors don’t lose money to bad markets. They lose to their own behaviour — the invisible biases that quietly sabotage every decision. The Investor DNA test is a free 15-question scenario quiz built specifically for Indian investors. In about 5 minutes, you’ll know your top three cognitive biases and the investor archetype you most resemble — Hoarder, Chaser, Avoider, Tinkerer, Builder, or Gambler.

This is a self-assessment, not investment advice. The goal is to make your invisible patterns visible — so you can stop losing money to yourself.

A free educator tool · 5 minutes

Investor DNA — What Cognitive Biases Are Hurting Your Investing?

Most Indian investors don’t lose money to bad markets. They lose to their own behaviour — the invisible biases that quietly sabotage every decision. Take the 15-question test to find your top biases and your investor archetype.

No login. No tracking. Educational only — not investment advice.

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Your Investor Archetype

The Builder

Your Top 3 Biases

Scored across the 8 cognitive biases that most affect Indian investors. Higher = stronger pull.

What This Means For You

The 7-Day Bias Drill

One short, India-specific email a day for a week — to actively rewire the bias patterns above. Free. No spam.

Get the 7-Day Bias Drill

Daily 2-minute exercises tailored to your archetype.


Share your archetype

Send this to a friend or partner. Compare archetypes. Talk about money differently.

Educational disclaimer. Invest With Mithun is an investor-education platform. Mithun Srivastava is not a SEBI-registered investment adviser. The Investor DNA tool surfaces behavioural patterns from your self-reported answers — it does not constitute financial, legal, or tax advice and does not recommend any specific security, fund, or product. For personalised advice, please consult a SEBI-registered adviser. Full disclaimer.

Frequently Asked Questions

What is the Investor DNA test?

It's a free 15-question scenario quiz that diagnoses the top three cognitive biases affecting your investing decisions and assigns you one of six investor archetypes. Built for Indian investors, with India-specific examples.

Is this investment advice?

No. Invest With Mithun is an investor-education platform. Mithun Srivastava is not a SEBI-registered investment adviser. The Investor DNA test is purely educational — it surfaces patterns from your self-reported answers and suggests behavioural drills, but it does not recommend any specific investment, fund, or product.

How long does the test take?

About 5 minutes. There are 15 multiple-choice scenario questions. There's no login required and nothing is stored on the server unless you opt in to the 7-day Bias Drill email series at the end.

What are the 6 investor archetypes?

The Hoarder (cautious, cash-heavy), the Chaser (trend-following, late to every trade), the Avoider (knows enough to act, frozen anyway), the Tinkerer (over-researches, under-performs), the Builder (disciplined, the goal state), and the Gambler (treats markets as sport). Your archetype is determined by which combination of biases scores highest in your answers.

Will my archetype change over time?

Yes. Cognitive biases shift with experience, market conditions, and life stage. Most investors retake the test annually or after a major market event to see how their patterns have evolved.

What happens if I sign up for the 7-Day Bias Drill?

You receive one short, India-specific email per day for a week, each with a 2-minute exercise targeting one bias. After 7 days the sequence ends. You can unsubscribe any time. No spam, no upsells beyond pointing you to other free resources on this site.

About the author
Mithun Srivastava

Mithun writes on investing & automation. He runs investwithmithun.com (market education) and automatetoprofit.com (trading automation).

Educational content, not financial advice.This article is for general investor education. Mithun Srivastava is not a SEBI-registered Investment Advisor (RIA) or Research Analyst (RA). Examples are illustrative; past performance does not predict future returns. Consult a SEBI-registered RIA before making investment decisions. Read full disclaimer →
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